For decades, Americans of all ages and races have celebrated the rhythm and soul of the Blues. As one of America's oldest musical traditions, the Blues genre has maintained a timeless appeal among young and old generations. Unlike other music genres, Blues musicians such as the great Muddy Waters, B.B. King and Stevie Ray Vaughan have become historical American icons. Outside the United States, Blues is often considered one of America's most significant artistic contributions.
In the 21st century, the legacies of these talented musicians continue to thrive due to an enthusiastic resurgence of Blues music. Blues clubs and Blues festivals attracting thousands of new fans are established in major metropolitan centers throughout the nation.
Major multi-national corporations such as Volkswagen, Burger King, Kraft, Chevrolet, Northwest Airlines, and Saturn have incorporated the Blues into marketing campaigns, and many of today's popular performers trace their early influences to Blues musicians. America's appreciation of the Blues demonstrates that the Blues is a musical genre that is able to transcend all cultural barriers with the stamina to remain popular for generations to come.
The Blues Foundation is a non-profit organization dedicated to promoting and preserving the Blues worldwide. Based in Memphis, Tennessee, the Foundation strives to promote international awareness and appreciation of Blues music and talent with ongoing events and activities reaching a wide demographic audience.
By partnering with The Blues Foundation, sponsors receive opportunities to build awareness, create loyalty and increase sales among this lucrative market of Blues fans. Additionally, Blues Foundation sponsors and supporters have the opportunity to demonstrate their commitment to an American tradition, art and culture. Through established strategies and the ability to create customized marketing promotions, The Blues Foundation can help a company get involved in a worthy cause with marketing prowess and a growing base of supporters.
The Blues Foundation is willing to meet with corporations to discuss their marketing needs and how these objectives can be met through a strategic partnership with The Blues Foundation.
