Cary Baker began his life in the blues when he published a blues fanzine in high school in Chicago. For over 25 years, Cary has been one of the hardest working and most effective publicists in the music business and has kept his love for roots music at the forefront. As VP of Publicity at Capitol Records, I.R.S. Records, Discovery Records and Morgan Creek Records, he worked to spearheaded publicity campaigns for R.E.M., Bonnie Raitt, Shelby Lynne, Delbert McClinton, Cheap Trick, Loudon Wainwright III, Alex Chilton, Susan Tedeschi, Tina Turner, Steve Vai, Bobby Rush and Sue Foley. In 2004, Cary opened his own publicity firm, conqueroo, small c, where he represents some artists like J.J. Cale, Caitlin Cary, Robert Cray, Marshall Crenshaw, Rodney Crowell, Hank III, Peter Himmelman, Ellis Hooks, Robert Earl Keen, James McMurtry, Willie Nile, Dan Penn, Bobby Purify, Martin Sexton, Billy Joe Shaver, Michelle Shocked, Chris Stamey, Tres Chicas, Tony Joe White, Buckwheat Zydeco and the Ponderosa Stomp festival. He also operates the reissue label Conjuroo Recordings which released one of the years most acclaimed blues reissues, Blind Arvella Grays The Singing Drifter.