The William Bearden Company is a Memphis-based video and event company that has been creating national and international productions since 1988. Since 1998, Willy Bearden and his team have produced the W.C. Handy and Blues Music Awards shows, as well as Blues Hall of Fame events in Washington D.C., and Lifetime Achievement Awards shows at the House of Blues in Los Angeles. In addition, he has overseen the filming and editing of these shows, whether the end result was presented via public televisions stations, cable outlets or distributed on DVD. He wrote and produced ‘Visualizing the Blues’, the 2001 documentary that accompanies the photographic exhibition of the same name. He is also the author of ‘Memphis Blues, Birthplace of a Music Tradition’ and ‘Cotton, From Southern Fields to the Memphis Market’.