Budweiser was first brewed in 1876, and like Blues music, has a rich tradition in America. It’s only natural, therefore, that the ‘King of Beers’ has been promoting the Blues for decades. Budweiser’s primary support of the Blues is through festival sponsorships and advertising. The brand sponsors major Blues festivals, such as the Beale Street Music Festival in Memphis, the New York State Budweiser Rhythm & Blues Festival and the Budweiser Illinois Blues Festival – and more than 50 Blues events around the country. In addition, Budweiser promotes Blues music at the grass-roots level with its sponsorship of many of the country’s best known Blues clubs, societies and associations, including The Blues Foundation and the Beale Street Merchants Association. Budweiser and the Blues are true American classics, and the ‘King of Beers’ is dedicated to keeping the Blues alive. Whether enjoying a night out at a local Blues bar or soaking up the sounds at a major Blues festival, you can be sure Budweiser will be there.
