For 30 years, Myron Mu has booked bands to perform seven nights a week at his iconic San Francisco club, the Saloon. That might add up to more than 10,000 shows. And then factor in the fact that most days there are two bands playing, one performing an afternoon show while the other handles the evening music. People may come to the Saloon because of its history; musicians play there because of Mu, who has booked artists such as Johnny Ace, Tommy Castro, Cathy Lemons, Nick Gravenities, and many others. According to Steve Freund, “Rather than having to make phone calls to book a show months in advance, Myron calls you each month. This is practically unheard of in this day and age, and harkens back to the days when musicians were appreciated and treated fairly.” This is a lesson every promoter should take to heart.
