Sarah French is the leading blues publicist in Canada. Her hard work, dedication, and experience in the music industry have earned her a reputation as the go-to publicist for Canadian musicians. In addition to an extensive current client roster of some of the best in Canadian blues and roots music, French has worked with 2010 KBA recipient Richard Flohil, Stony Plains Records, and late musician Jeff Healey. She represents several Juno Award and Maple Blues Award winners and nominees. For the past nine years, French has been responsible for the publicity for Canada’s national blues awards gala, the Maple Blues Awards, held each year in Toronto. She is also an active member of the Toronto Blues Society’s board of directors. A goal of French’s is to let the world know that Canadians have their own blues, and there are many blues music fans and musicians in the country who support and promote the music. Another goal is to help younger music fans discover blues music and how the blues has influenced today’s popular music.
