For the past two years, Sierra Nevada has been an active sponsor of The Blues Foundation’s premier event—The Blues Music Awards. The brewery, founded in 1981, has risen to become one of the top 10 breweries in America. In addition to sponsoring the Blues Music Awards, Sierra Nevada has built the 350-seat Big Room, a beautifully designed live music venue constructed on the west end of the brewery to feature live music events for all ages. Blues musicians like Marcia Ball, Elvin Bishop, Rod Piazza, Tommy Castro, Roy Rogers, Charlie Musselwhite, Magic Slim, Kim Wilson and many others have played the room. In addition, Sierra Nevada currently sponsors Sierra Center Stage, a series filmed in the Big Room and modeled after Austin City Limits that now reaches 350 PBS stations.
