In an age when newspaper content is shrinking, coverage of the arts is usually the first to go, but Tim Parsons continues to steadfastly provide comprehensive coverage of area blues shows via the various publications of the Sierra Nevada Publishing Group. In 2010 alone, he published more than 25 stories in its arts and entertainment weekly promoting area blues shows. When the 27-year newspaper veteran became its editor in 2006, Lake Tahoe Action was a standard A&E weekly covering the South Shore. Today it is a hard-core blues magazine covering both the South Shore and North Shore casinos that have brought many well-established artists to the area. Parsons has the responsibility for coverage of every blues act that plays in his area. Not only does he promote these shows, his insight also provides his readers with an accurate history of the music. He consistently has rock ‘n’ roll, jazz and country artists confirm blues as the origin of their genres, keeping the blues alive in the hearts and minds of Lake Tahoe’s readers.