Advertising casts an image of a product in an effort to attract customers. Demonstration of this fact was displayed as Blues lovers flocked to Wendy’s after the restaurant chain began airing commercials with B.B. King. Dave Thomas, the company’s founder, senior chairman, and ‘Wendy’s Dad,’ strives to be an American folk hero. From Dave Thomas skating with Olympic Gold Medalist Kristi Yamaguichi to last decade’s, ‘Where’s the Beef?’ Wendy’s commercials have consistently achieved high advertising awareness levels. Thomas opened the first Wendy’s in 1969 in Columbus. Ohio. The fast food chain has been named America s favorite hamburger chain for the past fifteen years, serving over five million customers daily.
